Plain language, web sites, documents, and UX: You can do all that!
We are giving away two copies of Ginny's book, Letting Go of the Words.
Directions to Carriage House Conference Center
6:30 – 7:00 - Networking + great food! (sushi, gourmet snacks, wine)
7:00 – 8:00 - Presentation, followed by Q&A
Federal employees, contractors, consultants: Your agencies MUST start writing in plain language. It's the law!
Of course, we should all embrace plain language as a moral requirement and the way to succeed in business.
Yes, we hope to see more usability testing of the content (not just the navigation) of web sites and documents. But helping your clients and colleagues "do" plain language starts way before usability testing.
Come spend an hour with Ginny Redish and explore how critical you are to helping people understand that plain language is more than short words and short sentences. Plain language = usability = UX = using personas and scenarios to plan, organize, and develop successful content.
Whether you are very comfortable with content, writing, plain language – or not, you'll see new ways to think about your writing and to help others improve what they write.
This event has been generously sponsored by Alexander + Tom.
About our Speaker
Janice (Ginny) Redish,Ph.D. is president of Redish & Associates, Inc. in Bethesda, Maryland. For more than 30 years, Ginny has been helping colleagues and clients communicate clearly.
As an expert in plain language and usability, Ginny works with government agencies and private companies to help them create documents and web sites in which people can quickly and easily find what they need and understand what they find.
Ginny is sought after as a speaker and workshop leader. She is a dynamic instructor who has trained thousands of writers and subject matter specialists in the U.S., Canada, Asia, and Europe in writing for the web and other topics.
Ginny has won many awards for her work and is the author of numerous publications on plain language, writing for the web, usability, accessibility, and information design, Her latest is the widely-acclaimed book, Letting Go of the Words – Writing Web Content that Works.
Ginny is a graduate of Bryn Mawr College and holds a Ph.D. in Linguistics from Harvard University. When not helping clients, Ginny enjoys traveling, sometimes with one or more of her six grandchildren.
About the Event Sponsor
Alexander + Tom, Inc. was founded in 1996 with the goal of combining marketing skills with web technology to provide innovative and effective communications. Over the last decade we have combined the most advanced web technologies with marketing experience and effective design to create easy-to-use, highly functional and engaging web communication tools. Our teams also provide in-depth Usability Testing on websites and other electronic resources, and have a decade of experience providing “508” Accessibility and Compliance services. Our experience in website development, database integration, and online learning and accessibility delivers a competitive advantage for our clients. We are named after the great inventors Alexander Graham Bell and Thomas Edison, two gentlemen who used technology to greatly expand the bounds of communication.